• +44(0) 207 458 4147
Regroup Media
  • About Us
  • Services
    • Digital Strategy
    • Building Sales
      • SEO
      • PPC
      • Affiliate Marketing
      • Social Media
      • Amazon Marketing Services
    • Achieving Fame
    • Design & Build
      • Magento
      • WordPress
    • Reputation Management
  • Emerging Markets
    • China
      • China Social Media Workshop
  • Our Work
  • Briefing
  • Contact Us

Briefing

Sign-up for our tailored news service
  1. Home
  2. SMX London 2016
  3. SMX Expo London 2016

SMX Expo London 2016

  • January 19, 2016
  • Posted by: Regroup

SMX (Search Marketing Expo) is coming back to London. SMX is programmed by the search marketing authorities who edit the leading news site, Search Engine Land – Danny Sullivan and Chris Sherman, who have decades of experience educating search marketers. Last year 500 people  joined SMX London and we are convinced that 2016 will be significantly bigger!

The programme will be finalised in January. To give you an idea what to expect, here is some information about the key features.

smx 1

A better question is “what isn’t new?” Google and Bing continue to roll out significant algorithm changes. Google made more than 600 changes to its core algorithm last year – that’s almost two changes per day! SMX London panels will explore all the new SEO developments, with speakers who have dug deep and understand not only what the changes are, but how to adapt optimization techniques to the new realities. Some of the key trends you’ll hear about include:

  • The Latest In Advanced Technical SEO
  • Surviving Algorithm Updates
  • Inside Google’s New RankBrain Machine Learning System
  • Coping with Link or Content Penalties
  • The New Rules of Content Marketing

smx 2

Paid search advertisers have plenty to keep up with too – new ad formats, extensions, more sophisticated options for remarketing and retargeting, enhanced automation tools… to name just a few. SMX London paid search sessions cover the fundamentals like creating, testing and optimizing paid search ads, and dive deep into advanced topics
like bidding strategies and bid modifiers. We’ll also tackle some thorny SEM issues including:

  • Advanced Audience Targeting & Remarketing
  • New Trends in Conversion and Attribution
  • Getting Creative With Ad Copy & Testing
  • How Dynamic Ads Can Supercharge Your SEM Campaigns
  • Optimizing The Paid Search Conversion Funnel
  • Mastering AdWords Scripts

smx 3

The internet marketing landscape involves much more than SEO and SEM. Marketers increasingly integrate search with social, local and mobile campaigns. We’ll explore the intersections, and provide insights into maximizing the impact of your efforts, often in creative and fresh ways not considered by your competitors. SMX London will explore these and other topics that are becoming more crucial to successful internet marketing campaigns:

  • The Social Ad Landscape
  • Marketing on YouTube, LinkedIn, Pinterest & Instagram
  • Integrating Search with Other Marketing Channels
  • New opportunities for local businesses
  • Mobile Marketing Dos and Don’ts

smx 4

If you’re new to search marketing, our SMX Boot Camp will get you up to speed. It happens on the first day of the show, Wednesday 17th May. Attend and you’ll learn the fundamentals in these sessions:

  • Keyword Research & Copywriting For Search Success
  • Link Building Fundamentals
  • Paid Search Fundamentals
  • Search Engine Friendly Web Design

smx 5

In creating SMX shows, we begin by asking for input from the community. We distill the best concepts and combine them with our own ideas about the hot topics to create an agenda. Then we ask people to tell us why they should speak.

It’s no exaggeration that every single session will showcase the knowledge and insights of subject matter experts who have pushed the envelope with new approaches (and learned valuable lessons) they’ll share from their own successful search marketing campaigns.

You’ll hear in-depth, TED-style solo sessions during the Spotlight track from hand-selected thought leaders in online marketing. You’ll get perspective on big picture issues to complement the tactics you use daily.

smx 6

Categories

  • Affiliate Marketing
  • Blog
  • China
  • China Ready
  • Client Wins
  • Digital Marketing China
  • E-Commerce China
  • Exporting to China
  • Facebook Advertising
  • Google Analytics Consultancy
  • Google Shopping
  • Google Think Digital
  • Google Think Digital 2013
  • Https versus Http -for SEO
  • Latest News
  • Magento
  • Mobile Marketing
  • News
  • Online Retail -India
  • SEO
  • SEO China>Mobile SEO Baidu
  • SEO Penguin 2
  • SEO Russia
  • SMX London
  • SMX London 2014
  • SMX London 2016
  • SMX London 2017
  • Social Media Marketing
  • The Lab Group
  • Twitter Advertising
  • WeChat
  • Youtube

RECENT POSTS

  • Regroup Launch the New AirLabs Website February 19, 2021
  • Happy Chinese New Year February 10, 2021
  • The Great British Food Program January 15, 2021
  • Happy New Year 2021 December 31, 2020
  • Regroup Launches Steelworks Online December 1, 2020

Address

ADDRESS:

Regroup London:
1 Fore Street Avenue, London, EC2Y 9DT

Regroup China:
20F,Henderson155, No. 155 TianJin Road, Huangpu District, Shanghai 200001, China

Regroup Germany:
Schlachte 39, 28195 Bremen, Germany

Email

EMAIL:

[email protected]

Phone

PHONE:

+44 (0) 207 458 4147

About Us

Formed by experienced marketers and technicians, Regroup is a London-based digital marketing agency committed to helping our clients define and action strategy for growth in the digital domain.

OUR SERVICES

  • Digital Strategy
  • Building Sales
  • Achieving Fame
  • Design & Build
  • Reputation
  • SEO
  • PPC
  • Affiliate Marketing
  • Social Media
  • Amazon Marketing
  • Magento
  • WordPress

TWITTER FEEDS

Instagram

regroupchina

We wish you a family reunion and good health. Happ We wish you a family reunion and good health.
Happy Chinese New Year.

#happychinesenewyear2021
Regroup Launch Iconic UK Lamp Brand Anglepoise via Regroup Launch Iconic UK Lamp Brand Anglepoise via Online Channels in China.

Link is in the bio.

#ReThinkChina #regroupchina
It is great to see the first shipment for the Grea It is great to see the first shipment for the Great British Food Program WeChat store is on its way to the port of Shanghai. We hope the first of many! This unique and exciting initiative backed by the Department for International Trade and Business West, in conjunction with Regroup China and Elanders is a first of its kind, and provides a real opportunity for UK food and drink brands in the UK to reach China, the World’s largest market.

WeChat has over 1 billion users. Regroup China helps businesses reach China via WeChat, Baidu, Weibo, Tmall and JD. Call us to discuss how to get your brand selling in China.

#rethinkchina #regroupchina #businesswest #elanders #departmentforinternationaltrade
Happy New Year to Everyone. . . #RegroupMedia #New Happy New Year to Everyone.
.
.
#RegroupMedia #NewYear2021
We are happy to Launch the Steelworks web site tod We are happy to Launch the Steelworks web site today. Steelworks is state of the art student accommodation based in central Sheffield offering unrivalled facilities. 
Click here https://steelworks-students.com to see the new site designed and built by Regroup.
#forgeahead #steelworkssheffield
We are happy to be co-hosting the upcoming webinar We are happy to be co-hosting the upcoming webinar for the Great British Food Program; helping UK food and drink brands enter the China online market. Link is in bio.

#ReThinkChina
Regroup to run an 'Online Reputation Management fo Regroup to run an 'Online Reputation Management for China' Webinar. 

Friday 23rd October 2020 
Start date: 23/10/2020 09:30 – 10.30am
Venue: Webinar
Link is in bio.

#regroupchina #orm #webinar
The Power of WeChat – How Can WeChat be used to The Power of WeChat – How Can WeChat be used to reach your market in China. Sign-up to our free Webinar on unleashing the potential of WeChat, China’s unique Digital eco-system. #ReThinkChina

Find out more and register, Link is in bio.
Best of British Meet the Buyers - Scott Muir, Regr Best of British Meet the Buyers - Scott Muir, Regroup China MD, will be a guest speaker at the Best of British live streaming ‘Meet the Buyers’ event this week, talking about WeChat. Scan the QR code below to register.

 
#rethinkchina
Regroup China to be involved in the Best of Britis Regroup China to be involved in the Best of British Brand Week

We are please to announce our involvement in the Best of British Brand Week, starting with a live streaming event this month, and continuing on to Brand Week during October 2020.

Best of British is the biggest all-UK trade event in China, and we are proud to continue our association with the event following our appointment as the official digital agency partner for the 2019 event in Shanghai. Regroup produced a multi-brand WeChat mini program for the event, enabling brands to sell via a store on WeChat in the run up and during the event.

For more information on how Regroup can help you reach the World’s largest online market via WeChat, Link is in bio. #regroupchina #regroupmedia
The Power of WeChat – How Can WeChat be used to The Power of WeChat – How Can WeChat be used to reach your market in China. Sign-up to our free Webinar on unleashing the potential of WeChat, China’s unique Digital eco-system. #ReThinkChina

Find out the link in description
Happy Dragon Boat festival to all our Clients and Happy Dragon Boat festival to all our Clients and Colleagues in China. #rethinkchina #dragonboatfestival #china
Load More... Follow on Instagram
© Copyrights 2019 Regroup Media. All Rights Reserved
A Member of the Melchers Group
Privacy Policy