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SMX London 2017

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Regroup Selected as Official SMX Blog Partners

  • February 20, 2017
  • Posted by: Regroup

Regroup has been selected to partner with SMX as an official blog partner in the run up to the May event. SMX is the World’s biggest search marketing conference. The…

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John Smedley pushes forward this month in China, s John Smedley pushes forward this month in China, supported by Regroup China, sharing exclusive product news and style tips through its official accounts on WeChat, Little Red Book and Weibo, and also launching an e-commerce mini-program shop on WeChat, so customers can buy via China’s #1 app, thereby making the brand’s luxury merino wool and John Smedley’s sea-island cotton knitwear more accessible to China’s appreciating style-lovers.

#regroupchina #rethinkchina
618 is rapidly approaching again. Why should 618 b 618 is rapidly approaching again. Why should 618 be a key date in the retail calendar for global brands?

For more information on reaching the World’s biggest market, contact our team of experts at info@regroup-china.com

https://www.regroup-china.com/why-should-618-be-a-key-date-in-the-retail-calendar-for-global-brands/

#rethinkchina
𝐖𝐞𝐂𝐡𝐚𝐭 𝐌𝐢𝐧𝐢 𝐏𝐫 𝐖𝐞𝐂𝐡𝐚𝐭 𝐌𝐢𝐧𝐢 𝐏𝐫𝐨𝐠𝐫𝐚𝐦𝐬 𝐔𝐬𝐚𝐠𝐞 𝐂𝐨𝐧𝐭𝐢𝐧𝐮𝐞𝐬 𝐭𝐨 𝐭𝐡𝐫𝐢𝐯𝐞

WeChat’s app-store like mini programs (an app within an app) has topped the 450 million daily active users according to the WeChat Open Class Pro 2022 event earlier this year.

Mini-program usage is up 32% year on year, with an 80% increase in users paying via mini programs. There are now over 1 million mini programs available on WeChat, reflecting a boom in usage, on what is China’s #1 digital ecosystem.

Why is it important?

WeChat is part of the fabric of Chinese society, and mini programs provide an opportunity for brands to generate greater engagement with their audience and to monetise their Wechat traffic. Setting up a mini program shop on WeChat linked to WeChat pay is relatively straight forward and cost-effective, and perfect as a vehicle to test the market.

Mini programs allow users to access a wide range of services without ever leaving the main app. The system offers merchants a chance to access a huge user-base by building lightweight apps within WeChat instead of having to develop a separate app and convince users to go there.

Regroup China continues to be at the forefront of mini program development, having launch multi-brand stores and single brand stores for many leading UK retail brands.

Download our free mini program e-book here – https://www.regroup-china.com/wechat-e-book/

To discuss how to reach the largest online market in the world, please contact scott.muir@regroup-china.com

https://www.regroup-china.com/wechat-mini-programs-usage-continues-to-thrive/

#Regroupchina #WeChat
WeChat Mini Programs - Selling to China via WeChat WeChat Mini Programs - Selling to China via WeChat - Webinar

Learn how to sell on WeChat – join Regroup in a Webinar on Wednesday 30th Mar, from 11 am BST to 12 pm BST on how to use a WeChat mini program to establish a direct sales route to the world’s largest online market. 

https://www.regroup-china.com/event/wechat-mini-programs-2/

#RethinkChina #RegroupChina
Regroup Launches BUBEN&ZORWEG’s China web presen Regroup Launches BUBEN&ZORWEG’s China web presence

Building on our long-established association in the luxury watch / watch accessory market in China, we are very happy to announce the launch of BUBEN&ZORWEG’s dedicated China web site; https://www.bubenzorweg.cn/.

The web site launch is the latest in a number of in-market activities being managed by Regroup China for BUBEN&ZORWEG, including the management of their WeChat content & advertising, and marketplace channels; Tmall and JD.

BUBEN&ZORWEG is world renowned for the highest quality in watch safe design and watch maintenance technology. Numerous pioneering achievements in watch winder technology, safe design and the newly created category of Multifunctional Masterpieces (Objects of Time®) set standards worldwide.

It is a pleasure to be part of the story, as the brand continues its growth in mainland China.

Contact us on info@regroup-china.com to discuss your plans for the China market.

https://www.regroup-china.com/regroup-launches-bubenzorwegs-china-web-presence/

#RegroupChina #RethinkChina #bubenzorweg
Happy Chinese New Year to all #Rethinkchina #Chin Happy Chinese New Year to all

#Rethinkchina #Chinesenewyear #Regroupchina
Key Seasonal Dates to consider in China, 2022. Co Key Seasonal Dates to consider in China, 2022.

Contact us at info@regroup-china.com to reach the world's largest online market.

#digitalmarketingchina #wechatmarketing
#RegroupChina
#RethinkChina
Merry Christmas and Happy New Year🎄 #Regroupchi Merry Christmas and Happy New Year🎄
#Regroupchina #Christmas #Newyear
China’s eCommerce platforms celebrate yet anothe China’s eCommerce platforms celebrate yet another record-breaking Singles Day!

While in Europe we spent early November complaining about the weather, consumers in China were ramping up for the biggest sales event in the world: Singles Day (or Double 11). Double 11 has continued to gain momentum in recent years to become a spectacular event that reaches far beyond mainland China with incorporated TV shows, appearances of big celebrities like Taylor Swift and Katy Perry, and most importantly showing record-breaking sales.

The two biggest marketplaces in China, Alibaba and JD.com accounted for $139 billion in sales during Double 11 this year making it the biggest ever, this being 20% up on last year, where the two marketplaces generated a whopping $115 billion sales revenue. All indicators suggest this rise will continue going forward. This combined with the news this week that China is now the wealthiest nation in the world, makes this market unavoidable for brands looking to grow their business internationally.

Regroup China provides dedicated services for brands and businesses in Europe wishing to tap into the world’s largest online market – China. With teams based in the UK, Germany and in China, we are well-placed to hand-hold you throughout the process, to help establish your foothold in this unique and ever-exciting market.

Contact us on info@regroup-china.com to discuss your plans for the China market.

https://www.regroup-china.com/chinas-ecommerce-platforms-celebrate-yet-another-record-breaking-singles-day/

#RegroupChina
#RethinkChina
#Singlesday
China's e-commerce market is forecast to hit $3 tr China's e-commerce market is forecast to hit $3 trillion by 2024

E-commerce sales this year alone are expected to register a growth of 17.2%, surpassing offline sales for the first time.

Last year, over 100 million people purchased via WeChat Mini Programs. The annual transaction volume generated from Mini Programs more than doubled year-on-year with similar growth expected this year.

Can we help with your plans for China? Are you considering selling via WeChat? We’d love to talk. 

Contact us on: info@regroup-china.com

#ReThinkChina #Regroupchina
We are excited to announce the launch of the new C We are excited to announce the launch of the new Chinese website and WeChat presence for Aisa Automation Industrielle (https://cn.aisa.com/), a leading provider of production-line technologies and machinery for the packaging industry, internationally.

Based in Vouvry, Switzerland, and with a network that spans the globe, Aisa specialises in machines and technologies for the production of tube packaging for some of the world’s most famous brands – the tubes we use every day for toothpaste, cosmetics, shampoos, food and more.  Aisa are at the leading edge of change – their breakthroughs are making packaging more recyclable, with an ever-smaller carbon footprint.

Though Aisa have long-standing customers in China already, they recognised the need for a dedicated Chinese website, optimised for that market, and commissioned Regroup to do the job.

https://www.regroup-china.com/regroup-launch-china-digital-channels-for-swiss-engineering-firm-aisa/

Check out Aisa’s new Chinese Webpages at https://cn.aisa.com/
If you are interested in establishing a Chinese web site or WeChat please contact us at info@regroup-china.com

#regroupchina #rethinkchina
Regroup have launched German watchmaker Eugen Wegn Regroup have launched German watchmaker Eugen Wegner’s Chinese website and Wechat store as key initiatives to help the brand establish a foothold in the burgeoning luxury watch market in China.
 
Established in 1897, this brand has recently been revived by the great-great grandchildren of the founder, Mr Eugen Wegner. Their range of fully mechanical watches are inspired by traditional timepieces from Eugen Wegner’s history, and are exclusively designed, developed and hand-crafted in their own workshops in Hamburg.

Building on our strong experience China’s increasingly sophisticated watch market, Regroup were commissioned to bring this project to life.

Scott Muir  Muir, MD of Regroup, said: “We are pleased to be a part of this historic brand’s story in China. The launch of these channels will help build brand awareness and sales in this incredibly exciting market.”

Jantje von Reeken, great-great granddaughter of the founder, and current director of marketing, said: “We’re thrilled with the new web-pages and Wechat store. Eugen Wegner is passionate about traditional watchmaking, but we appreciate the importance of quality digital marketing too”.

https://www.regroup-china.com/regroup-launch-eugen-wegner-chinese-website/
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