Usborne Publishing has been making children’s books for over 40 years, and is behind some of the most recognisable children’s books globally including the ‘That’s not my…’’ range of titles.

Regroup has been brought on board to help extend the reach of this iconic brand into China, where there is a rapidly growing market. Regroup have launched Usborne on Weibo and on WeChat, China’s leading Social media channels, and are overseeing a digital marketing campaign to extend reach to consumers not already familiar with the brand.

View Usborne on Weibo here –