The Facebook interface changes that came out of the recent fMC conference are imminent, here’s a summary of the main changes affecting businesses:-
1: Cover Photo and Profile Image
One of the biggest changes relates to the cover photo. No more photo strip across the top. You now have one large image to showcase your page. This image must be a minimum of 399 pixels across to be used as the cover photo. But you can have a photo cover designed to take advantage of the extra space you get. The cover photo maximum dimensions are 850 pixels by 315 pixels.
2: Larger, Highlighted and Pinned Posts
To help you tell your stories, the pictures and videos are now larger and more eye-catching.
You can also highlight a story (by clicking the star icon in the upper right of a post) so that it spans all the way across the Timeline as shown in this Lexus post with a video.
3: Setting Company Milestones
Another thing you can add to make your Timeline more interesting is Milestones. You can tell people about big events in the life of your brand or company.
All you need to do is click on the line that runs down the middle of your Timeline and select Milestone. Then you can fill out the information as shown.
4: New Applications
One of the biggest changes is the removal of the default landing tab.
Applications are still available and if you have created a custom welcome tab or added any other special application, it hasnâ€™t disappeared.
You now have 12 applications you can showcase and only the four applications that you move to the top row will appear prominently. You cannot change the position of the photos, so technically you only have three applications that you have control over in that top row .
5: Facebook Offers
Only a few companies have access to Facebook Offers currently, but it will be rolled out soon. According to Facebookâ€™s Offer Help section, they â€œexpect to make Offers available more broadly soon.â€
6: Facebook Insights, Admin Panel and Messaging
Another change with the Timeline is the location of the Insights. You can now access them by clicking on the Admin Panel in the upper right corner.
The Admin Panel tells you about new notifications and gives you access to the “back-end” of your Facebook page.
The Admin Panel has much different navigation than before, but everything appears to be there.
7: Facebook Advertising
Another new announcement that was covered in the fMC Conference was some changes to advertising. The ads will be larger and the product names are the Reach Generator and Premium on Facebook.
The Reach Generator is designed to reach more of your existing fans than you currently are reaching through the news feed.
Mike Hoefflinger, Facebookâ€™s director of global business marketing, said that currently pages only reach about 16% of their audience each week with posts. With the Reach Generator ads, pages can reach 50% of their fans each week and 75% each month. Beta testing done by brands such as Ben and Jerryâ€™s was able to reach 98% of fans and double engagement.
The Reach Generator ads are designed to connect to your existing audience and will include the Page Post stories. The ads will not be based on CPC or CPM models, but will be an â€œalways onâ€ ad. These ads will be shown on the right side of the page and they will also go into the news feed and mobile streams. Learn more about this product in Facebookâ€™s Reach Generator Guide.