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  1. Home
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  3. Black Days for Black Hatters

Black Days for Black Hatters

  • June 20, 2013
  • Posted by: Regroup

May 2013 was another month of change for the SEO fraternity around the world, with Google’s much anticipated Penguin 2 algorithm update rolling in. What impact has Penguin 2 had on an already beleaguered SEO industry, subject to continual change and uncertainty?

Key thrust of Penguin 2
First of all what conclusions can we draw about Penguin 2, now that we are a few weeks on?
Well in short, there really seems to be nothing new here, just more of the same:-
– Continued negation of spam links/ automation link services – good
– Continued focus on the web user-experience and having sharable/ unique & useful web content – good
– Greater policing of the web wildcats i.e. payday loans, porn, gaming – also good

See Matt Cutts video – talking about Penguin Updates: http://www.youtube.com/watch?v=nNbWw2OUUAc ..this is all good no?

Is Penguin 2 Good or Bad for SEO’ers?
As someone who has worked in the SEO space for over a decade, the cause for concern for me, is not so much the nature and thrust of the changes, it is the frequency of the updates, and the uncertainty that this creates for Companies/ web site owners in general.

Of course the knee-jerk reaction can be ‘why bother with SEO, when another set of potentially damaging changes are just around the corner’. This is totally understandable. The goal posts are moving constantly (far more rapidly than other marketing channels), which is bound to put some people off investing in this channel.
Cynically speaking, will these changes drive more custom to the more rock-steady pastures of pay per click?

I for one don’t believe the end-game here is a cynical plot on behalf of Google to drive ad revenues and destroy the SEO industry over time. I think there is a genuine desire (and need) to improve the quality of sites ranking highly on related search terms. Google and web users have a vested interest in this happening.

The frequency of updates is a cause for concern within the SEO world, and how Brands/ Site owners will react. I believe there is also now a pronounced air of confusion within the SEO world and outside, as to what makes a successful, and importantly a sustainable SEO strategy now.

Post Penguin SEO Pointers
How should SEO’ers respond to recent changes? Good, long-term, sustainable SEO practices remain unchanged in my view – SEO’ers need to direct / guide the creation of compelling, engaging content, likely to create inbound linking and user engagement, as opposed to artificially boosting links through tired and ineffectual sources.

Implications for link building
Is link building a thing of the past? I don’t believe so, but it must change, and those ‘on the money’ will have already changed their strategies some time ago, to develop great content likely to promote user engagement, and to increase ‘shares’, ‘likes’ and links.

There is still scope for some proactive link building, to pursue good quality links, on good authority sites, containing related and complementary content.

Anything remotely automated is clearly a ‘no no’ and has been for a while, but does that include PR newswires? The one last-bastion of paid link building that still actually works? The Jury is out and time will tell.

These tactics I believe will be the main stays, alongside increased focus on site performance, speed, and index-ability.

One of the big outputs here for the SEO world I believe is setting expectations, SEO is not a quick-win, and this is even more true now, post Penguin. Success will rely on developing good, unique, interesting content, and developing shareable content, over time, that people/ sites will link to, naturally.

This is good news to ethical SEO’ers, bad news for the quick-win merchants, link-builders for out and out SEO purposes. Black days for back hat (good).

About the author of this blog:
Scott Muir is MD of Regroup Media – and has worked in the SEO industry for over a decade.

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John Smedley pushes forward this month in China, s John Smedley pushes forward this month in China, supported by Regroup China, sharing exclusive product news and style tips through its official accounts on WeChat, Little Red Book and Weibo, and also launching an e-commerce mini-program shop on WeChat, so customers can buy via China’s #1 app, thereby making the brand’s luxury merino wool and John Smedley’s sea-island cotton knitwear more accessible to China’s appreciating style-lovers.

#regroupchina #rethinkchina
618 is rapidly approaching again. Why should 618 b 618 is rapidly approaching again. Why should 618 be a key date in the retail calendar for global brands?

For more information on reaching the World’s biggest market, contact our team of experts at info@regroup-china.com

https://www.regroup-china.com/why-should-618-be-a-key-date-in-the-retail-calendar-for-global-brands/

#rethinkchina
𝐖𝐞𝐂𝐡𝐚𝐭 𝐌𝐢𝐧𝐢 𝐏𝐫 𝐖𝐞𝐂𝐡𝐚𝐭 𝐌𝐢𝐧𝐢 𝐏𝐫𝐨𝐠𝐫𝐚𝐦𝐬 𝐔𝐬𝐚𝐠𝐞 𝐂𝐨𝐧𝐭𝐢𝐧𝐮𝐞𝐬 𝐭𝐨 𝐭𝐡𝐫𝐢𝐯𝐞

WeChat’s app-store like mini programs (an app within an app) has topped the 450 million daily active users according to the WeChat Open Class Pro 2022 event earlier this year.

Mini-program usage is up 32% year on year, with an 80% increase in users paying via mini programs. There are now over 1 million mini programs available on WeChat, reflecting a boom in usage, on what is China’s #1 digital ecosystem.

Why is it important?

WeChat is part of the fabric of Chinese society, and mini programs provide an opportunity for brands to generate greater engagement with their audience and to monetise their Wechat traffic. Setting up a mini program shop on WeChat linked to WeChat pay is relatively straight forward and cost-effective, and perfect as a vehicle to test the market.

Mini programs allow users to access a wide range of services without ever leaving the main app. The system offers merchants a chance to access a huge user-base by building lightweight apps within WeChat instead of having to develop a separate app and convince users to go there.

Regroup China continues to be at the forefront of mini program development, having launch multi-brand stores and single brand stores for many leading UK retail brands.

Download our free mini program e-book here – https://www.regroup-china.com/wechat-e-book/

To discuss how to reach the largest online market in the world, please contact scott.muir@regroup-china.com

https://www.regroup-china.com/wechat-mini-programs-usage-continues-to-thrive/

#Regroupchina #WeChat
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It is a pleasure to be part of the story, as the brand continues its growth in mainland China.

Contact us on info@regroup-china.com to discuss your plans for the China market.

https://www.regroup-china.com/regroup-launches-bubenzorwegs-china-web-presence/

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Regroup China provides dedicated services for brands and businesses in Europe wishing to tap into the world’s largest online market – China. With teams based in the UK, Germany and in China, we are well-placed to hand-hold you throughout the process, to help establish your foothold in this unique and ever-exciting market.

Contact us on info@regroup-china.com to discuss your plans for the China market.

https://www.regroup-china.com/chinas-ecommerce-platforms-celebrate-yet-another-record-breaking-singles-day/

#RegroupChina
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https://www.regroup-china.com/regroup-launch-china-digital-channels-for-swiss-engineering-firm-aisa/

Check out Aisa’s new Chinese Webpages at https://cn.aisa.com/
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Regroup have launched German watchmaker Eugen Wegn Regroup have launched German watchmaker Eugen Wegner’s Chinese website and Wechat store as key initiatives to help the brand establish a foothold in the burgeoning luxury watch market in China.
 
Established in 1897, this brand has recently been revived by the great-great grandchildren of the founder, Mr Eugen Wegner. Their range of fully mechanical watches are inspired by traditional timepieces from Eugen Wegner’s history, and are exclusively designed, developed and hand-crafted in their own workshops in Hamburg.

Building on our strong experience China’s increasingly sophisticated watch market, Regroup were commissioned to bring this project to life.

Scott Muir  Muir, MD of Regroup, said: “We are pleased to be a part of this historic brand’s story in China. The launch of these channels will help build brand awareness and sales in this incredibly exciting market.”

Jantje von Reeken, great-great granddaughter of the founder, and current director of marketing, said: “We’re thrilled with the new web-pages and Wechat store. Eugen Wegner is passionate about traditional watchmaking, but we appreciate the importance of quality digital marketing too”.

https://www.regroup-china.com/regroup-launch-eugen-wegner-chinese-website/
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