Regroup was brought on board to define strategy and build brand awareness for Usborne in China, to help extend the reach of this iconic Children’s publishing brand.
Regroup launched Usborne Publishing on Weibo and on WeChat; China’s leading Social media channels and are overseeing digital marketing campaigns to extend reach to consumers not already familiar with the brand.
Regroup produced the first dedicated Chinese web site for Usborne Publishing, designed to help ‘own’ brand space in China.
Regroup manages key social channels for Usborne Publishing in China, including Weibo and WeChat. This activity has increased Usborne’s brand recognition dramatically in China.
Regroup has built up a significant follower-base on WeChat, developing multi-faceted campaign mechanics based around seasonality, competitions and book-giveaways.