It is key that campaign activity across multiple channels are managed in tandem to ensure maximum returns. There is a strong dynamic between SEO and PPC, and as such it is vital that activities are coordinated, with shared intelligence.
The data doesn’t lie. Our PPC management team work tirelessly to identify trends, and patterns from data to ensure we maximise returns.
PPC is many things; it can be text ads on Google, it can be display ads, it can involve remarketing, and it can be executed across Social. As such it is imperative that activity is managed by experts, who fully understand the machinations of Paid search across channels.
PPC is principally an ROI channel, and as such it is key that campaigns are undertaken by people who can understand your business, and your key drivers.
The starting point with all of our activity in this domain is establishing a viable CPA for our Clients, all other planning and execution works back to this metric.
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