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To establish Hitachi Finance as a direct to consumer lender.
Structured test & Learn approach
Over 25,000 accepted loans over an 18-months period Sub-target cost per Acquisition achieved
Here’s what we did
Long–tail strategy to target specific searches on low competition keywords
Creation of tailored landing pages
Test & Learn – Continual optimisation process
What did we achieve?
Over 25,000 Accepted Loans Over An 18-Months Period.
Sub-Target Cost Per Acquisition Achieved.