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BUSINESS ONLINE
Case Study
Project Brief
To establish Hitachi Finance as a direct to consumer lender.
Approach
Structured test & Learn approach
Results
Over 25,000 accepted loans over an 18-months period Sub-target cost per Acquisition achieved
Here’s what we did
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Long–tail strategy to target specific searches on low competition keywords
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Creation of tailored landing pages
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Test & Learn – Continual optimisation process
What did we achieve?
1
Over 25,000 Accepted Loans Over An 18-Months Period.
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