Training Agenda

China Digital landscape & localization topics

  • Marketplaces
  • Design / UX localization
  • Hosting & performance
  • Browsers
  • Payment
  • Checkout
  • Delivery methods
  • Social media (see below)
  • Search marketing
  • Analytics

China Social Media landscape, including Wechat

  • Main social media
  • Behaviour, Features
  • Focus on WeChat: opportunities & Case studies (Chinese tourists, CRM, analytics, e-commerce)

China E-commerce landscape

  • Domestic e-commerce
  • Cross-border e-commerce (Tmall global)


Cyril Drouin is the Chief eCommerce Officer for Greater China at Saatchi & Saatchi. He is based in the Shanghai office, but he travels extensively for business, lectures, and trainings.

Cyril has lived in China since 1998 and founded BysoftChina in 2003, an eCommerce and digital agency focusing on the Chinese market.

As its CEO and Senior eCommerce Consultant, Cyril, over the more than 10 years since its inception, helped BysoftChina to grow into a leading agency, with clients extending from SMEs to multinationals.  Local and international companies came to rely on the eCommerce and digital marketing expertise Cyril used to create their successes in either optimizing or creating their digital & eCommerce presence in China.

Thursday 2nd May 2019, cost at £350.00+Vat .


3rd Floor, Portland House, Bressenden Place, London SW1E 5BH

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