The Chinese e-Commerce market is the largest in the World and predicted to grow exponentially in the coming years.
The digital landscape in China is very different to the West and understanding how to tap into this ever-growing market is now a necessity for Western Brands and businesses alike.
Whether you are a brand or a merchant, this training session will help you to understand the market in China and what are the steps involved to tap into this market.
This 1 day training session will help you understand the following:-
Key Digital Channels – What are the key digital channels in China?
Consumer behaviour – What is a typical Chinese Internet users behaviour when buying online?
Local Strategy – Why your digital strategy has to be localised for China
Budgeting for this market – What are the key considerations?
Logistics – How to manage online operations in China
Who should attend?
This training session is designed for Brands, Retailers, B2B businesses and anyone interested in understanding how to reach the largest online audience in the World.