We help our Clients understand their online market; quantifying scale and the competitor landscape, to identify short, mid and long term opportunities for increasing brand awareness and to drive customer acquisition.
All too often budgetary decisions are based on a Company’s own historical data.
Before strategy can be fully determined, it is imperative, we believe, to fully understand what the online market-place looks like, so that decisions about online channel execution and expenditure are market-informed decisions.
We place high importance in understanding our Clients online market demand and the competitor landscape before defining strategy for digital channels, to capitalise on short, mid and long-term opportunities.
Key service areas include:-
– Market Sizing
– Competitor landscaping
– Channel Selection
– Market up lift projections per channel