We are happy to announce the launch of the brand new Usborne Publishing web site for China at http://www.usborne.com.cn/

Usborne Publishing is a leading independent publishing house for children’s books, with a global market. The new web site is part of an overarching digital strategy for China, being managed by Regroup that includes management of the WeChat and Weibo channels.

Regroup are happy to announce the launch of the Atega London brand. Atega London is a new to market high-end marbleware brand, specialising in hand-crafted white, black and green marble vases. Regroup designed the brand identity for Atega, and have overseen the development of a Magento e-commerce site – http://atega-london.com/

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Join us to find out the optimum channel mix for global commerce and hear from a whole host of retailers and experts on how they are taking their businesses to the next level.

Wednesday 8th May 2019
The Club at the Ivy, 9 West St, London, WC2H 9NE
6pm till 8pm
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Overview

Join us for an invite-only evening at the world-renowned Ivy club for drinks, canapes and a networking dinner in the private club. Mingle with fellow brands, retailers and experts to pick up tips and tricks on how to scale your business through global expansion.

We’ll be putting on an interactive retailer and expert panel to explore how businesses have successfully implemented multichannel strategies globally.

Hear from a host of retailers including Lucy Dix, Head of Ecommerce at Olivia Von Halle, Amy Thom, European Marketing Director at GAP, Richie Jones, Consultant at Stance as they share advice, experiences and strategies on how they’ve achieved success in new markets, particularly in an ever-evolving and complex economic climate.

No pitches, no powerpoints – just a chance to share stories and hear from a whole bunch of other retailers and brands. If you want advice, want to validate your experiences or you’re struggling to know where to start, then this is an event not to be missed!
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Topics include

• Optimizing your international buying experience to scale
• The role of ecommerce and marketplaces and how they are evolving
• Finding the winning channel formula for key markets
• De-risking global expansion plans

Agenda

• 6 – 7 pm : Arrival – drinks and nibbles
• 7 – 8 pm : Merchants and experts panel – Hear, interrogate and discuss
• 8 pm – Late : Mix and mingle with further food and drink from the Ivy

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Meet the Panel
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Lucy Dix
Head of Ecommerce at Olivia Von Halle

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Amy Thom
European Marketing Director at GAP

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Richie Jones
MD at Vvast
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Reserve your seat
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We are proud to announce that Regroup has been selected as the official digital partner for Best of British 2019; the largest exhibition of premium British brands and services in China.

This deluxe showcase features the finest in British consumables including food, drink, fashion, design and culture for an audience of trade, press, VIPs and high-end consumers from across China. Staged over four days in the stunning Shanghai Exhibition Centre, this spectacular multi-focused event is organised by Media 10 in partnership with the British Consulate General Shanghai, the Department for International Trade and the GREAT campaign.

Regroup will be supporting this exciting and ground-breaking event across all key China digital platforms including the management of a JD store and the management of the official Best ofBritish 2019 WeChat store.

Scott Muir, founder of Regroup stated “This is an exciting opportunity for Regroup to be involved in the largest all-British trade event in China. Best of British is the perfect platform for British Brands and services to promote themselves to the World’s largest market. We look forward to being a part of the Best of British story”

For more information on Best of British, please visit – https://www.thebestofbritishshow.com/

We are pleased to announce the launch of Bremont’s first dedicated Chinese web site at http://bremont.net.cn. Bremont is an award-winning British Company producing beautifully engineered chronometers at their HQ in Henley, UK. Regroup are overseeing Chinese social Media on WeChat and Weibo, as well as exploring other e-commerce opportunities for China, the World’s largest market.

Learn how to engage with the biggest ecommerce marketplace. This half day workshop will focus on the steps your business needs to take to sell products direct to Chinese consumers.

Who should attend:
This workshop has been put together to show companies how they can engage with cross-border ecommerce to get their consumer goods directly from the UK into the hands of Chinese customers. The session will include valuable information about the biggest ecommerce market in the world and key sites and online platforms available and how social and digital media play an important part in ecommerce.

The workshop will cover:
The steps a business will need to undertake to sell products direct to Chinese consumers. A series of presentations will be delivered by the China-Britain Business Council (CBBC), Avenue51, ReGroup Media, East Midlands Chamber, Digital Growth Programme and Department Of International Trade (DIT).

This workshop will explore how companies can engage with cross-border e-commerce to get their consumer goods directly from the UK into the hands of Chinese customers. It will include an introduction to the biggest e-commerce market in the world and explain how the key platforms work and also how digital marketing can drive sales.

Workshop Outcome:
This workshop will explain in detail the steps a business needs to take to sell products direct to Chinese consumers. Participants will leave with a good understanding of what is required to take their interest forward in this marketplace.

Workshop Schedule:

Event Eligibility:
In order to attend this fully funded event your organisation must have registered and have been verified as eligible to receive support through the Digital Growth Programme.  The process of registration is quick and easy and you only need to go through this process once. If you have not registered yet, you can do so via the following link; http://www.ebusinessclub.biz/register.

Please Note:
Delegates from organisations registered to the D2N2 Digital Growth Programme are only able to book a place on events located within Derbyshire and Nottinghamshire.

We can only accommodate two delegates per organisation on this workshop.

This event is being hosted in partnership with:

Launched in January 2017, WeChat mini-programmes, or sub-apps within WeChat official accounts, have widened possibilities for marketers by adding additional functionality like e-commerce, coupons, loyalty schemes, and task management. According to Jing Daily, by the end of January 2018, a total of 580,000 mini-programs boasting a cumulative 170 million daily active users could be found on the app. Indeed some leading Chinese e-commerce companies like Pinduoduo have more users on their WeChat mini-programme than on their own native app.

But how can UK consumer-facing brands across gaming, leverage this rapidly developing and highly customisable platform?

This event, co-organised by ReGroup Media and the China-Britain Business Council (CBBC), hopes to explain the key functionality available, how it can be used, outline the costs and requirements, and provide some case studies of where it has worked well.

Formed by experienced marketers and technicians, Regroup China is a specialist digital marketing agency committed to helping Western Brands define and action strategy for China – the World’s biggest online market.

Agenda:

1400 Introduction – Jack Porteous, Retail and E-Commerce Sector Lead, China-Britain Business Council
1430 WeChat Mini-Programmes: how and why you should be using them – Scott Muir, CEO, Regroup Media
1530 Questions
1600 Close

Click here to know more and register: http://www.cbbc.org/events/2019/january/boosting-engagement-and-sales-through-wechat-mini/

We are happy to announce that Regroup has been selected to oversee Social Media and Search Marketing activity for P2i. P2i provides nano-coating technology for smart phones, to make devices splash-proof. (https://www.p2i.com/). Regroup will be providing UK, China and India coverage spanning Facebook, Gooogle, Twitter, WeChat and Weibo.

Regroup Media to work on the launch of a new CBD Oil brand with Creative lab. click here to see the recently launched blog, with a full e-commerce deployment following shortly : www.cbd-wp.com

We are proud to announce the launch of the new Brindisa.com web site. Brindisa is the UK’s leading Spanish Food specialist. This site was produced as part of the Commerce Collective; a collective of e-commerce specialists, Regroup Media is a part of.