China’s online population has surged past 450 million, representing a third of their overall population. It is estimated that there are over 300 million mobile users surfing the net now in China*.
The scale of the market is incomprehensible to the West, and with the sharp increase in demand for established Western brands, there is now a huge opportunity for Brands and Retailers alike to reach this market online.
Regroup provides services in all of the following areas:-
Setting Up Your Presence in China
We are able help our Clients establish a web presence in China, which is the first step (and a pre-requisite) to marketing on Baidu and other priority Chinese digital channels.
Businesses will need an ICP Licence, and a locally hosted site, as a base to grow from. We can help with all aspects of the initial set-up.
Reaching your Market
Our teams based in Shanghai and Beijing, are able to implement strategy for SEO, PPC, Mobile marketing and Social Media strategy, to reach audiences on Baidu (80% of the search engine market place) as well as RenRen and Sina Weibo.
Strategy is centrally managed from our London-office, setting KPIs, overseeing local resource for delivery, and tracking and reporting of results.
We believe that China’s increasing wealth combined with a huge demand for high-end western products has created a unique opportunity right now for Western Brands.
We also believe that the market can be tested at minimum cost, to establish possible growth opportunities.
For more information please send us your details below to arrange for a call:-