Reaching your Overseas Market – China
China’s online population has surged past 450 million, representing a third of their overall population. It is estimated that there are over 300 million mobile users surfing the net now in China*.
The scale of the market is incomprehensible to the West, and with the sharp increase in demand for established Western brands, there is now a huge opportunity for Brands and Retailers alike to reach this market online.
Regroup provides services in all of the following areas:-
Setting Up Your Presence in China
We are able help our Clients establish a web presence in China, which is the first step (and a pre-requisite) to marketing on Baidu and other priority Chinese digital channels.
Businesses will need an ICP Licence, and a locally hosted site, as a base to grow from. We can help with all aspects of the initial set-up.
Reaching your Market
Our teams based in Shanghai and Beijing, are able to implement strategy for SEO, PPC, Mobile marketing and Social Media strategy, to reach audiences on Baidu (80% of the search engine market place) as well as RenRen and Sina Weibo.
Strategy is centrally managed from our London-office, setting KPIs, overseeing local resource for delivery, and tracking and reporting of results.
We believe that China’s increasing wealth combined with a huge demand for high-end western products has created a unique opportunity right now for Western Brands.
We also believe that the market can be tested at minimum cost, to establish possible growth opportunities.
*Xihua, 2010
For more information please send us your details below to arrange for a call:-
