We are happy to announce that we are working on SEO for an exciting new web launch for Global Energy Systems – a leading Air Source Heat Pumps manufacturer based in the UK. The new web site can be seen at http://www.globalenergysystems.co.uk/ .
Global Energy Systems is a British, renewable energy manufacturer and installer supported by over 50 years of international engineering experience. Three generations have been involved in the company, each innovating and developing engineering excellence.
Regroup has been appointed to oversee an SEO drive for leading luxury nightwear and underwear brand Derek Rose – www.derek-rose.com. The appointment provides an exciting opportunity to build on an already sizeable online audience.
Alibaba, the biggest e-commerce group in China has acquired an 18% stake in Weibo, one of China’s leading social media channels, akin to Twitter, this month.
Reports suggest that Alibaba also has the rights to extend this stake in the future to a 30% overall stake in Weibo.
The move, which cost Alibaba £378 Million, firmly puts the Web giant in the social space in China, alongside with it’s already well established presence in the e-commerce sector.
China is the largest online market in the World, with over half a billion netizens. This figure will increase, with some reports suggesting a doubling in a matter of years.
Why has the deal been done?
This is a mutually beneficial deal.
Alibaba will without doubt benefit from the traffic potential from Weibo, to it’s owned sites such as Taobao, the Ebay of China.
The deal will help generate additional advertising revenue for Weibo. The firms believe that the deal will be worth an estimated $380 million in advertising and commercial revenues within a 3-year period.
The move puts Social at the heart of Alibaba’s growth plans, highlighting clearly the importance put on Social Media channels in China (like the West) for commercial uplift.
Jack Ma, the charismatic Chairman of Alibaba stated “We believe that this strategic alliance helps to create a stronger Weibo. It affirms our view of the vitality and importance of social media in unleashing value in e-commerce activities.”
Alibaba.com connects businesses across the globe to Chinese manufacturers. Alibaba also runs online shopping sites in China and own their own online payment service Alipay.
Meanwhile, social media sites such as Weibo have seen huge growth in China in recent years.
Charles Chao, chairman SINA, (Weibo’s parent company) stated “Weibo and Alibaba’s e-commerce platforms are natural partners, together we provide a unique proposition not only to existing online merchants, but also to individuals or businesses, who wish to offer products and services on social networking platform to take advantage of the traffic shift toward social and mobile internet.”
Interesting times ahead for Alibaba, as they continue their march on digital dominance in the East.
We are happy to announce that Regroup has been selected to work on SEO services for the leading food packaging company e-2go, to drive B2B customer acquisition, in this growing market.
e-2go (Sovereign) is one of the leading suppliers to the upmarket food and coffee to-go industry, in the UK.
For more information please click: http://www.e-2go.net/index.html
We are happy to announce that Regroup has been appointed to work on SEO and PPC for recently launch luxury Serviced Offices business – Dryland.
Dryland Business Members’ Club opened in late 2011, is a stylish new office space designed around the needs of the most discerning entrepreneurs and businesses.
Situated over five floors in Kensington High Street, W8, the first Dryland is an environment unlike any other in central London where entrepreneurs and businesses can work, network and relax.
Come and visit the new site at www.dryland.com
Regroup has been appointed SEO agency to help Medicspro establish the newly launched web dedicated to Doctors Jobs Recruitment.
Medicspro is a fast expanding recruitment specialist operating across the health sector.
Recent expansion has led to newly opened offices in London and Birmingham. Regroup is delighted to be helping this fast expanding market-leader to develop its’ online operations.
Regroup has been appointed to work on SEO and PPC activities for the launch of Hitachi Personal Finance at www.hitachipersonalfinance.co.uk.
Hitachi have operated in the finance area in the UK for 30 years, providing finance to consumers through retail partners, where they are market leaders.
Google is set to release v 25 of their Chrome browser, incorporating SSL search, which will lead to further increases in the ‘not provided’ keyword data.
This is hot on the heels of Firefox, which switched to SSL last year, and iOS6 Safari browser for mobile, which also strips out keyword data from searches. It is expected that Explorer will follow suit, meaning that all of the big three browsers will strip out keyword information from search data.
What does this mean for digital marketers?
The most obvious change is that the current 20% to 30% data loss will increase markedly, meaning that the majority of data could soon be labelled ‘not provided’. This will in turn increase the emphasis on paid search keyword data – which will remain 100% intact.
It will also mean that digital marketers will need to look at alternative metrics, away from specific organic keyword data, such as key content drivers.
It’s worth remembering that a wealth of keyword data still exists within Google Webmaster Tools, meaning that it will be even more important to ensure that your Analytics is linked up with Webmaster tools.