The question has often beena asked in the business world in Japan – how to internationalise as the world grows ever more connected. Chairman of Rakuten (Japan’s leading e-commerce hub) - Hiroshi Mikitani believes the answer is Englishnization.
Mikitani, who coined the term ‘Englishnization’ to describe his company’s project, ongoing since March 2010, to conduct all business in English. On July 1, it was formally declared that English was the official language within the business.The charismatic Mikitani stated “Our staff do not need translators,” Mikitani told a Tokyo news conference Friday. “Some speak decent English, some are struggling. But they are not afraid of speaking English.”Some employees had left because of the program, but he said the number was “smaller than you would think.”
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