With the slowing Chinese econnomy, Baidu is looking at two key markets to bolster growth:1. Mobile Search and 2) Emerging Markets
1. Increasing Market Mobile Share
Baidu is increasingly looking to mobile to boost growth.
In the first 6-months of 2012, mobile beat the desktop computer as the main entry-point for Chinese Internet usage.
Baidu has 78% of the search engine market, but their share of the mobile market is much lower, estimated between 35%-50%. As such, it has become a key focus for Baidu to increase their mobile search market share.
Baidu is the default search engine on 80% of Android handsets sold in China, and an aggessive strategy to increase market share of mobile search is now underway.
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2) Emerging Markets
Baidu is looking at Brazil’s growing online population with the introduction of a Portuguese-language version of its directory – Hao123 link-list website.
Reports suggest that Baidu is looking for an office in Sao Paolo
Earlier this year, reports claimed that Baidu was looking to set-up a presence in São Paolo, Brazil later this year. Given that Baidu chose to launch a dorectory for launch suggests a softly softly approach.
Baidu recently opened a research facility in Singapore with plans to work on an Arabic Thai and Vietnamese versions.